"JCDecaux Lithuania" has launched its brand new advertising network in the city of Kaunas on March the 28th. For the first time in Lithuania, new advertising network is based on the data provided by the "Outdoor Impact" insights and findings as advertising panels were built to match the drivers` and pedestrians` eyesight trajectories. The network is fully illuminated with all citylights having built-in ‘poster scroller' effect, with these features helping to attract attention of those who walk or drive pass them.
A total of 200 new advertising panels are now available in city's central locations, its busiest streets and next to the biggest shopping centers such as "Akropolis", "Molas" and "Savas". These prime locations allow to create both campaigns focused on image and domination as well as sales promotion. A new Kaunas advertising network by JCDecaux - efficient and dynamic.
