We are not interested in what you say you look at or what do you remember – what interests us is where exactly were you looking and for how long?
Outdoor is not meant for conscious consumption, thus we don`t ask but track your eye fixations.
Outdoor Impact is a state of the art research tool developed in the UK now covering 3 Baltic capitals and making Outdoor advertising measureable.
We are not interested in what you say you look at or what do you remember – what interests us is where exactly were you looking and for how long?
Outdoor is not meant for conscious consumption, thus we don`t ask but track your eye fixations.
Based on visibility study, panel audit is done according to strict internationally accepted guidelines.
Reviewed and approved by the Outdoor Impact technical commitee.
1,250 people living in Vilnius and representing all demographical groups selected by RAIT/Factum agency and filling in travel diary for 7 consecutive days.
Digitized on an electronic map – resulting in more than 500,000 Baltic journeys on a map.