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Audience measurement and planning system Outdoor Impact 2.0,  launched in all three Baltic Countries in September, aligns with Global OOH Audience Measurement Guidelines. Guided by the Technical Committee, a decisive forum led by representatives from advertisers and media agencies in the Baltic countries, the study focuses on delivering accurate and credible audience data. The system encompasses information on over 5500 advertising panels across the Baltics, providing media agencies with a robust platform to calculate contact volumes, reach, and frequency for different cities and formats.

More information – www.outdoorimpact.ee