Every step of planning and realising an outdoor campaign is important for overall success. Here at JCDecaux we use an 8-step plan:
Setting media objectives:
Your campaign media split and the function outdoor plays in it
Are you aiming at long-term (image) or short-term (promotion & sales) results?
The KPIs that need to be reached in order to prove campaign was a success
What overall reach and frequency results are expected
Providing us with exact target group helps us to choose the right format or their combination for you and calibrate its locations
We do it by applying Outdoor Impact and municipal data
Data which we have available predicts which format or their mix will fit best to reach your audience
Knowing the message of your campaign, we choose locations accordingly (long- or short-term visibility)
Wide geographical choice (1.300+ locations in Lithuania) helps us in making each campaign adapted to your needs
Networks aimed at specific audiences are readily available (i.e. Grocery shoppers).
We use Outdoor Creative Optimizer developed by JCDecaux OneWorld to make outdoor posters more effective
Local team member will review your poster and advice if changes would be needed
We can also educate your creative agency or marketing department on what works and what`s not outdoors
Once your campaign is launched, our maintenance team will take care of it looking impeccably well
We will react to issues and quickly change posters if needed
We can make sure that you will get several photos of your campaign (this service is offered at an additional cost)
Outdoor Impact will provide you with expected campaign results before it will go live,
While post-campaign research will prove whether targets were met (this service is provided at an additional cost)
Together with campaign results we will provide you with benchmarks generated by similar campaigns
After your campaign will be over, we would like to discuss its performance and your feedback
We will bring our evidence to the meeting or send it to you beforehand
We would specifically like to hear whether the KPIs discussed at the beginning of the campaign were met
