One of the most famous and oldest ballet companies of the world, the Bolshoi ballet of Moscow, Russia has selected 3 central JCDecaux locations in Vilnius in order to promote its recent "Le Corsaire" ballet coming for the only show in Vilnius. The surprise factor was that real ballerinas from Vilnius academy of dance were selected in order to give their live performances right on the streets of Vilnius!
The performances were held with the support of the "Le Corsaire" score playing in the background inside of 3 premium column locations in the heart of Vilnius on June the 10th. The act has taken the city and the media by storm with reports on it being the headlines of the news and numerous articles in country media.
Mrs. Zaneta Fomova, General Manager of JCDecaux Lithuania, has commented: "We are happy to provide our column network as an unexpected and surprising stage for such live performances and are really proud that the Bolshoi, probably the best ballet group of the world, has selected us for such a wonderful campaign. Campaigns like this one prove the overwhelming and numerous widths of the outdoor advertising capabilities and a fusion of art and advertising".
"Le Corsaire" performed by the Bolshoi is the spectacular 2007 revival of the classic ballet, which premiered in June, 2007. It is a homage to the 'ballet à grand spectacle' staged in Imperial Russia and the most expensive production of a ballet ever to be staged, costing around 1.5 million USD and showcasing up to 60 dancers performing simultaneously on stage.
"JCDecaux Lithuania" is the leading outdoor advertising company in Lithuania which is well known for its innovations and bringing the outdoor media to a new level.