The biggest outdoor operator in Lithuania „JCDecaux Lithuania" has just released another innovative project. For the first time in the Baltic region, a campaign simulating real fireworks on a flat poster, has been installed in premium locations in Vilnius.
„This is an exclsuvie media first campaign based on so-called „disco" technology, which has been used for the first time in our region", - Mrs. Zaneta Fomova, CEO of „JCDecaux Lithuania" has commented.
This project is dedicated to the release of the new photo album by Marius Jovaisa, „Unseen Lithuania 2009", which will be sold since February 16th, 2009 (National Independence day). This campaign coincides with a millenium of Lithuania, which is also celebrated in 2009, however author does not disclose the difference of this special album from his previous release.
The posters are showcased in Vilnius this week, later on they will tour various premium locations in different Lithuanian cities and will finally be back to Vilnius for the Independence day.
Video link: http://www.youtube.com/watch?v=CPIAvREc8zU