JCDecaux Lithuania and Mezon ran an advertising campaign in Vilnius and Kaunas. The aim of the campaign was to showcase the fast 4G mobile internet provided by Mezon, which JCDecaux installed and linked 2 bus shelters in different cities with live audio and video connections. People waiting for their bus were able to see and talk to fellow passengers located several hundred kilometers away.
Mrs. Zaneta Fomova, General Manager of JCDecaux Lithuania, commented: "This campaign is yet another way of showcasing numerous outdoor technologies available to our customers and we are really happy that such hi-tech ideas are being realized with our help. To our knowledge, this is a first campaign of such technological sophistication realized in the Baltic region".
Mr. Egidijus Rope, commercial director of "Mezon" hopes that "this innovative campaign will make people smile and will definitely improve their mood".
"Mezon" internet was awarded "The most innovative solution" prize in Lithuania in 2009.