The world leader in outdoor advertising reaches an audience of 850 million people every day in more than 80 countries. The group manages 1,042,132 billboards and operates in 3,573 cities.
“Our 2022 Group revenue grew by +20.8%, +16.6% on an organic basis, to reach €3,316.5 million driven by a strong digital revenue growth and a continued strong trading momentum. Our organic revenue growth outside China was +24.1% for the full-year 2022“ said Jean-Francois Decaux, JCDecaux‘s Co-CEO and Chairman of the Executive Board.
Our Digital Out Of Home (DOOH) revenue grew by +41.1% in full-year 2022, +35.2% on an organic basis, to reach a record 31.4% of Group revenue in 2022, while analogue advertising revenue grew double digit organically in 2022.
JCDecaux‘s client portfolio remained highly diversified as our top 10 clients represent c.14% of our revenue in 2022. Our number one client category Fashion/Personal care and Luxury Goods made up 17% of total revenue and continued to grow strongly at +41% in 2022. Client categories recovering after Covid came back strongly such as Travel at +54% and Entertainment/Leisure at +31%.
Overall, the global outdoor advertising sector grew by +15% in 2022 compared to 2021, with digital outdoor advertising growing by +21.2% and traditional outdoor advertising by +10.5%.
All outdoor advertising formats grew in Lithuania
In Lithuania, JCDecaux achieved record results in 2022. JCDecaux Lithuania‘s total revenue in 2022 was EUR 9.598 million, i.e. +30.3% more than in 2021.
Last year saw growth in all outdoor advertising formats. DOOH advertising was the fastest growing category, up +46% compared to 2021. Brands‘ investments in classic small format and billboards also grew in 2022, up +31.4% and +23.6% respectively compared to the previous year.
Looking at the categories, the top ten of major clients remained similar, dominated by retail, telecom services and automotive operators. “We also recorded that the entertainment category grew its outdoor advertising investment by 50%, while the retail category grew by +24%. At the same time, other categories also grew consistently: furniture and home furnishing by +31% and the financial sector by +11%. Looking ahead, this year we see an upward trend in the outdoor advertising market, and we forecast that brands‘ investments in outdoor advertising will grow by around +9%,” says Žaneta Fomova, Head of JCDecaux Lietuva.
Strong financial performance goes hand in hand with sustainability
JCDecaux‘s business model is based on creating value for brands, cities and citizens. It enables the financing of public services and infrastructure for public transport, while the strategic direction for sustainability contributes to climate change mitigation.
The Group has been strengthening its sustainability initiatives and commitments over the past few years, and in May 2022, an ambitious 2030 ESG strategy was unveiled, with the aim of continuing to drive sustainable innovation, reducing its carbon footprint, adhering to the key principles of the circular economy and creating a responsible working environment.
JCDecaux Group has reduced its CO2 emissions by 27% in 2022 compared to 2019. This responsible business model has been recognised by the EcoVadis ranking, which recognises the Group as best-in-class in terms of ESG.